{"product_id":"purple","title":"Velvet Purple","description":"\u003cstyle\u003e\n  .velvyt-pdp {\n    max-width: 760px;\n    margin: 0 auto;\n    font-family: Inter, system-ui, -apple-system, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n    color: #111111;\n    line-height: 1.55;\n  }\n\n  .velvyt-pdp h2 {\n    margin: 0 0 16px;\n    font-size: 36px;\n    line-height: 1;\n    letter-spacing: -0.04em;\n  }\n\n  .velvyt-pdp h3 {\n    margin: 42px 0 16px;\n    font-size: 28px;\n    line-height: 1.05;\n    letter-spacing: -0.035em;\n  }\n\n  .velvyt-pdp p {\n    margin: 0 0 16px;\n    font-size: 16px;\n  }\n\n  .velvyt-benefits {\n    margin: 26px 0 12px;\n    padding: 22px 24px;\n    background: #f7f4ef;\n    border-radius: 20px;\n  }\n\n  .velvyt-benefits p {\n    margin: 7px 0;\n  }\n\n  .velvyt-howto-grid {\n    width: 100%;\n    border-collapse: separate;\n    border-spacing: 12px;\n    margin: 0 -12px;\n  }\n\n  .velvyt-step {\n    width: 50%;\n    vertical-align: top;\n    background: #f7f4ef;\n    border: 1px solid #d7d1c8;\n    border-radius: 22px;\n    overflow: hidden;\n  }\n\n  .velvyt-step img {\n    display: block;\n    width: 100%;\n    height: auto;\n    aspect-ratio: 4 \/ 5;\n    object-fit: cover;\n  }\n\n  .velvyt-step-copy {\n    padding: 17px 18px 20px;\n  }\n\n  .velvyt-step-label {\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: .13em;\n    color: #777069;\n  }\n\n  .velvyt-step-title {\n    margin-top: 10px;\n    font-size: 24px;\n    font-weight: 800;\n    line-height: .98;\n    letter-spacing: -.04em;\n    text-transform: uppercase;\n  }\n\n  .velvyt-step p {\n    margin: 10px 0 0;\n    font-size: 13px;\n    line-height: 1.45;\n    color: #6c665f;\n  }\n\n  .velvyt-recipes {\n    width: 100%;\n    margin-top: 18px;\n    border-collapse: collapse;\n    font-size: 15px;\n  }\n\n  .velvyt-recipes th,\n  .velvyt-recipes td {\n    padding: 14px 12px;\n    text-align: left;\n    border-bottom: 1px solid #ded8d0;\n  }\n\n  .velvyt-recipes th {\n    font-size: 12px;\n    letter-spacing: .08em;\n    text-transform: uppercase;\n    color: #6c665f;\n  }\n\n  .velvyt-recipes td:first-child {\n    font-weight: 700;\n  }\n\n  @media only screen and (max-width: 600px) {\n    .velvyt-pdp h2 {\n      font-size: 31px;\n    }\n\n    .velvyt-pdp h3 {\n      font-size: 25px;\n    }\n\n    .velvyt-howto-grid,\n    .velvyt-howto-grid tbody,\n    .velvyt-howto-grid tr,\n    .velvyt-step {\n      display: block;\n      width: 100%;\n    }\n\n    .velvyt-howto-grid {\n      margin: 0;\n    }\n\n    .velvyt-step {\n      margin-bottom: 16px;\n    }\n\n    .velvyt-recipes {\n      font-size: 14px;\n    }\n\n    .velvyt-recipes th,\n    .velvyt-recipes td {\n      padding: 12px 8px;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"velvyt-pdp\"\u003e\n\u003ch2\u003e$7 off at \u003ca href=\"https:\/\/velvyt.la\/?sms=1\" rel=\"noopener\" target=\"_blank\"\u003evelvyt.la\u003c\/a\u003e🩵\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePick a shade\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eMake it yours\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVelvet Purple is a rich, one-day purple made to be worn your way. Use it straight for deep violet color, soften it with our clear conditioning Base, or mix it with other Color Drops to create a shade that feels completely your own.\u003c\/p\u003e\n\u003cp\u003eOne bottle can take you from deep Blackberry to Amethyst, soft Lilac Mist, Wisteria, Soft Violet, Orchid, and plenty of shades in between. Change the ratio, change the color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo bleach required\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVelvet Purple is made without ammonia or peroxide and can show up even on very dark hair, including around level 2. Lighter starting shades may look a little more vivid, but you do not need to bleach your hair first just to see the color.\u003c\/p\u003e\n\u003cp\u003eWear it for the day, then wash it out in about one shampoo when you are ready for something new.\u003c\/p\u003e\n\u003cdiv class=\"velvyt-benefits\"\u003e\n\u003cp\u003e\u003cstrong\u003eOne-day temporary color\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo bleach, ammonia, or peroxide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWorks on dark hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWear it straight or mix your own shade\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003ctable class=\"velvyt-howto-grid\" role=\"presentation\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"velvyt-step\" style=\"border-left: 3px solid #1f5be0;\"\u003e\n\u003cimg src=\"https:\/\/cdn.velvyt.la\/email\/order-confirmation\/v1\/01-mix.gif\" alt=\"Mix the color\"\u003e\n\u003cdiv class=\"velvyt-step-copy\"\u003e\n\u003cdiv class=\"velvyt-step-label\"\u003e\n\u003cspan style=\"color: #1f5be0;\"\u003e01\u003c\/span\u003e  MIX\u003c\/div\u003e\n\u003cdiv class=\"velvyt-step-title\"\u003eMix the color\u003c\/div\u003e\n\u003cp\u003eRub one Color Drop between your fingers. Using more than one? Mix them in a bowl.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"velvyt-step\" style=\"border-left: 3px solid #7e3eb5;\"\u003e\n\u003cimg src=\"https:\/\/cdn.velvyt.la\/email\/order-confirmation\/v1\/02-apply.gif\" alt=\"Apply the color\"\u003e\n\u003cdiv class=\"velvyt-step-copy\"\u003e\n\u003cdiv class=\"velvyt-step-label\"\u003e\n\u003cspan style=\"color: #7e3eb5;\"\u003e02\u003c\/span\u003e  APPLY\u003c\/div\u003e\n\u003cdiv class=\"velvyt-step-title\"\u003ePick your tool\u003c\/div\u003e\n\u003cp\u003eUse the Fingertip Applicator or Mascara Wand. Pick whichever gives you better control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"velvyt-step\" style=\"border-left: 3px solid #2cb25a;\"\u003e\n\u003cimg src=\"https:\/\/cdn.velvyt.la\/email\/order-confirmation\/v1\/03-dry.gif\" alt=\"Let the color dry\"\u003e\n\u003cdiv class=\"velvyt-step-copy\"\u003e\n\u003cdiv class=\"velvyt-step-label\"\u003e\n\u003cspan style=\"color: #2cb25a;\"\u003e03\u003c\/span\u003e  DRY\u003c\/div\u003e\n\u003cdiv class=\"velvyt-step-title\"\u003eLet it dry\u003c\/div\u003e\n\u003cp\u003eAir dry for 5 minutes or blow dry for 30 seconds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"velvyt-step\" style=\"border-left: 3px solid #ff01a0;\"\u003e\n\u003cimg src=\"https:\/\/cdn.velvyt.la\/email\/order-confirmation\/v1\/04-brush.gif\" alt=\"Brush the color through\"\u003e\n\u003cdiv class=\"velvyt-step-copy\"\u003e\n\u003cdiv class=\"velvyt-step-label\"\u003e\n\u003cspan style=\"color: #ff01a0;\"\u003e04\u003c\/span\u003e  BRUSH\u003c\/div\u003e\n\u003cdiv class=\"velvyt-step-title\"\u003eBrush it through\u003c\/div\u003e\n\u003cp\u003eOnce the color is dry, brush until there are no clumps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eMake your purple\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVelvet Purple is just the starting point\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdd Base to soften the shade, or mix in another Color Drop to take it cooler, pinker, deeper, or somewhere completely new. Use the recipes below as a starting point, then adjust the ratios until it feels like yours.\u003c\/p\u003e\n\u003ctable class=\"velvyt-recipes\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eShade\u003c\/th\u003e\n\u003cth\u003eRecipe\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlackberry\u003c\/td\u003e\n\u003ctd\u003e5 parts Velvet Purple + 1 part Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIris\u003c\/td\u003e\n\u003ctd\u003e3 parts Velvet Purple + 1 part Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmethyst\u003c\/td\u003e\n\u003ctd\u003e1 part Velvet Purple + 1 part Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLilac Mist\u003c\/td\u003e\n\u003ctd\u003e1 part Velvet Purple + 3 parts Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWisteria\u003c\/td\u003e\n\u003ctd\u003e1 part Velvet Purple + 5 parts Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoft Violet\u003c\/td\u003e\n\u003ctd\u003e1 part Ink Blue + 2 parts Velvet Purple + 1 part Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrchid\u003c\/td\u003e\n\u003ctd\u003e1 part Velvet Purple + 1 part Quartz Pink + 1 part Base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"velvyt","offers":[{"title":"Default Title","offer_id":52163989012709,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/5530\/2117\/files\/hero-03-hand-velvet-purple.png?v=1794235630","url":"https:\/\/s.velvyt.la\/products\/purple","provider":"velvyt","version":"1.0","type":"link"}